On the Importance of Getting It Right

With technology and social media invading our lives and the ability for anyone to publish anything online within seconds, we are getting used to seeing all sorts of styles and spellings and the use of the apostrophe in particular seems to have become optional, these days. Even Waterstone(‘)s dropped their apostrophe earlier this year! Who cares? Well…

“An apostrophe is the difference between a business that knows its shit and a business that knows it’s shit.” (Sam Tanner)

Happy International Apostrophe Day! (17th August)


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